THE RACING LEGEND CONTINUES

Fuji’s success is based upon an innovative design and research process that allows the brand to develop products based on the performance needs of its sponsored professional athletes and then apply that technology to every type of ride. Fuji brings together engineers, mechanics, and pro riders utilizing the racing arena as a laboratory for developing world-class bikes at the leading edge of technology. Each bike that Fuji creates goes through years of conceptual work, prototype building, and testing before ever reaching a consumer. From the initial sketches, 3-D CAD drawings, and RPT samples to wind tunnel tests, a final frame design, and an opening of the mold, the final step and biggest test is when we ask our pros to put it through the toughest conditions possible: cobblestones, 17-percent grade mountain passes, descents at 60mph, cornering on a dime, and sprinting with so much torque that bio-mechanics specialists shake their heads in awe.